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Ithaca Professor Wins Ig Nobel Prize

October 12th, 2007 · No Comments

The contemptuous Ig Nobel prize recently landed on the desk of a Cornell researcher. Brian Wansink spent his time proving something that we couldn’t have possible known without science proving it: we eat because the food is there. REALLY? Gosh!

He took a bowl of soup, rigged it so that it continuously refilled, then stuck a hungry student in front of it. The soup loving student (obviously) did what any student does in front of free food: gobbled it down like a maniac. Incredible!

Now where is the follow up study proving that gobbling down endless bowls of soup makes students have to wee? That might even top this one.

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